Tourism Marketing: Insights from the Caribbean

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Product Description
The Caribbean continues to be a significant player in world tourism 5% of the global pie; while tourism continues to be a major player in Caribbean economies. In 2004 Clayton and his colleagues noted that regional tourism contributed 4.5% of GDP directly; and 14.8% was directly or indirectly derived from the industry. The forecast to 2014, they noted, is that direct contributions could approximate 5.2% of GDP with contributions to be derived estimated at 16.5% of GD… More >>

Tourism Marketing: Insights from the Caribbean

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