Product Description
The Caribbean continues to be a significant player in world tourism 5% of the global pie; while tourism continues to be a major player in Caribbean economies. In 2004 Clayton and his colleagues noted that regional tourism contributed 4.5% of GDP directly; and 14.8% was directly or indirectly derived from the industry. The forecast to 2014, they noted, is that direct contributions could approximate 5.2% of GDP with contributions to be derived estimated at 16.5% of GD… More >>
Product Description
The author of this book aims to draw together a number of perspectives on the people, organizations and places which together make up the tourism industry. His unifying theme is rooted in a belief that the central issue emerging for tourism managers as the 2lst century approaches is a concern with the nature and quality of tourism experiences. Three groups of people have stakes in the creation and enjoyment of tourism services – those who work in the various busines… More >>
Tourism Marketing: Service and Quality Management Perspectives
Product Description
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study … More >>
