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This digital document is an article from NZ Business, published by Thomson Gale on September 1, 2005. The length of the article is 879 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Can tourism deliver on its promise? Ne… More >>

Can tourism deliver on its promise? New Zealand’s tourism marketing has undoubtedly come of age but, suggests Brian H Meredith, it seems that our tourism … maestro): An article from: NZ Business

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The Caribbean continues to be a significant player in world tourism 5% of the global pie; while tourism continues to be a major player in Caribbean economies. In 2004 Clayton and his colleagues noted that regional tourism contributed 4.5% of GDP directly; and 14.8% was directly or indirectly derived from the industry. The forecast to 2014, they noted, is that direct contributions could approximate 5.2% of GDP with contributions to be derived estimated at 16.5% of GD… More >>

Tourism Marketing: Insights from the Caribbean

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The author of this book aims to draw together a number of perspectives on the people, organizations and places which together make up the tourism industry. His unifying theme is rooted in a belief that the central issue emerging for tourism managers as the 2lst century approaches is a concern with the nature and quality of tourism experiences. Three groups of people have stakes in the creation and enjoyment of tourism services – those who work in the various busines… More >>

Tourism Marketing: Service and Quality Management Perspectives