Product Description
How will the travel and tourism industry respond to the terrorist attacks on America? The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be impr… More >>

Safety and Security in Tourism: Relationships, Management, and Marketing

Product Description
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and e… More >>

Geography and Tourism Marketing

Product Description
“Tourism Marketing” provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90 per cent of the ‘tourism industry’. The principal aim of “Tourism Marketing” is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conce… More >>

Tourism Marketing: An Asia-Pacific Perspective